If you think that the latest smartphone models are already pricey enough, then brace yourself (and your wallet) because iPhone and Android prices are expected to get higher. Shelling out a thousand bucks for a shiny new phone is probably normal nowadays.
When Apple launched its iPhone X which costs $1,000 during September last year, tech critics laughed at the price. They doubted that anyone would spend a thousand dollars on one phone alone when you could buy two of the preceding iPhone models. But people actually did buy it, and according to Apple CEO Tim Cook, it outsold every Apple product each week since it went on sale.
Because of the booming sales on iPhone X, it became clear that consumers are willing to buy as much for their smartphones as they would for a high-performing laptop computer. This is about to be proved again with the launch of the iPhone X-Plus this September, with an even steeper price tag. With this, it seems like Apple’s line of $1,000 phones is just starting.
Well, the solution is pretty simple: just switch to Android if iPhone prices climb up really high, right? Unfortunately, even the high-end smartphones from Android brands such as Samsung, Huawei, and OnePlus (which is supposed to be an affordable brand) are slowly climbing up as well. It seems like iPhone and Android prices are perpetually increasing with every release they have, and we really can’t compare iPhone and Android prices because they’re almost the same.
Within the span of two years, the cost for Samsung Galaxy has spiked up to 15.1% for its US buyers, starting from the Galaxy S7 to the latest Galaxy S9. The Huawei P series has increased from 33% since the year 2016, not including the price for the Pro model. Among these brands, though, OnePlus has the most price hike since 2016, which climbed up to 32.6% in the US and 42.6% in the UK.
“Consumers are prepared to pay a premium for a mobile phone because it is arguably the most important product in their lives,” CCS Insight’s chief research analyst Ben Wood said.
If you compare iPhone and Android prices today and two years ago, it’s very evident that the prices of the top smartphone brands will continue to rise year after year.
Factors that affect the increase in iPhone and Android prices include faster processors, high-definition cameras, longer battery life, and high-quality materials. Additional costs on the research and development of new materials also get added to the final cost of the phone as well.
“As reliance on smartphones has increased drastically over a short amount of time, the increase in quality and components across the industry required to meet high-performance demands has also risen,” a representative from OnePlus said.
However, the good news is that just because top-tier phone prices have risen doesn’t mean that all phone models will. Midrange smartphones are still affordable and offer good features and performance for their price. A lot of models from Huawei and Samsung strike a balance between value and cost, so while newer phone models might increase in the coming years, there are still plenty of options that are more budget-friendly.